Twitter's In-Stream Video Ads Open to All Advertisers in India

Advertisements are a great means to promote one'due south products and services. Twitter, being one of the biggest names in social networking, has now expanded on a global scale to allow interested businesses to partner with them to promote and advertise their content.

Twitter has appear in an official weblog mail, that it will be making its in-stream video ads available to all advertisers in India, along with 12 other markets including Commonwealth of australia, Brazil, Canada, France, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, Great britain, and the United States.

In India, multiple brands such as Air Vistara, Amazon, Lenovo, LG, Reliance Smart, Maruti, Monster, Motorola, Nature Fresh Life, Swiggy, and Tata Motors have previously used in-stream video ads on Twitter for their campaigns. At present, Twitter has also partnered with video publishers including the Economic Times, ET Now, Femina, Filmfare, Aaj Tak, BloombergQuint, Buzzfeed India, CNBC TV18, CNN News 18, NDTV, Zoom Telly, and many others.

According to Twitter, in-stream video ads allow marketers to connect with their audience through pre-coil ads. As per their study, the results showed that increased frequency of exposure to multiple video advertizing formats (e.g. In-Stream Video Ads + Promoted Video) increases brand health metrics across the user journeying. For instance, in the United states of america, exposure to two video ad formats versus ane video advert format improves advertizement recall by 19 percentage points (pp), brand awareness by iv.7pp, and purchase intent by 3.1pp, which is a great improvement.

The social networking giant likewise stated that in-stream video ad campaigns drive positive shifts in key brand metrics for advertisers. Based on Global Nielsen Make Result data, people who saw in-stream video ads on Twitter were 60% more than likely to recall the brand's advertising, xxx% more than likely to be aware of the advertiser's brand, and had a five% higher purchase intent (versus those not exposed to video ads).